Guides & learning

Answers written in plain language

No jargon. Each guide covers what matters, what to do, and how to know it worked.

Format

Stage

Guide9 min read

A practical method for setting service prices based on your income target, real costs, and the hours you can actually bill.

Quick Read5 min read

How to tell whether a website will move your business forward right now, and what type to build if it will.

Guide7 min read

Signals that your spreadsheet has stopped working, and what a customer system should do before you pay for one.

Playbook11 min read

The sequence that avoids wasted money — what to do first, what can wait, and what people do far too early.

Checklist6 min read

A short, structured way to test demand before you spend money on a name, a site, or inventory.

Guide8 min read

Where early customers actually come from, and how to build a weekly habit that produces leads.

Playbook9 min read

A lightweight process for tracking leads, quoting, and following up that works before you buy software.

Guide8 min read

How to tell whether your next constraint is a person, a process, or a price increase.

Guide10 min read

Turning the work that lives in your head into processes your team can run without you.

Workshop45 min read

A recorded VBA session walking through pricing decisions for service businesses, with live examples.

Video12 min read

A short walkthrough of the accounts, tools, and decisions to handle in your first two weeks.